One of the most critical questions in the SEO world is: what are the search engine optimization (SEO) basics that Google’s algorithm considers to determine the ranking of each result? That is, how search engines work in which the result of each page relevant to a search will appear.
Brands are constantly looking for that answer to improve their organic reach, trying to climb positions for searches close to their target audience and identifying new search trends that can bring more organic traffic to their website. Of course, this does not depend on a single factor, so we have explained search engine indexing, which affects search engine positioning or SEO, and how you can take care of it for your project if you want to occupy the most privileged positions for searches relevant to your business or brand.
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Search engine optimization (SEO) basics
SEO is a technique that changes continuously and is updated according to user behavior. Positioning factors are all the elements that Google values before determining the place it gives to a website on its results page.
What is a search engine? Search engine process
A search engine is a software or program that locates content on the Internet quickly and very efficiently and then, based on your search requests, presents the results that it has previously stored in its database or Index. The key is how they build their database and then categorize the results they will show to their users. A specific example of some of the well-known search engines you have used are Google, Bing, Yahoo!, and perhaps Ask…
The heart of every search engine is undoubtedly the algorithm that directs the robot and then categorizes the information shown after user requests. These algorithms are really complex, and their composition and operation directly depend on their developers. However, the algorithm is useless if the search engine does not fulfill two other functions:
Ranking factors in search engines
While Google keeps the official ranking factors in search engines secret, the key to a company’s higher position is not as mysterious as it seems. Many of these aspects are little known, but there is a fairly extensive general list that has clearly proven its efficiency when it comes to achieving good organic visits.
Even so, many more important factors intervene when determining our page’s ranking for relevant searches. This has been achieved thanks to the sharing of information between many SEO experts who have carried out different experiments and generously shared their results.
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Gathering the information using web crawling and indexing techniques
Engines create lists of web pages using their spiders or robots through web crawling techniques and then organize the information found, creating indexes of the web’s contents.
Crawling
Search engines find information by using a robot or web crawler, which enters a web page, collects some data, identifies the links on the web page, and finally follows these links as a user would do, repeating the process repeatedly. In this way, the web crawler jumps from one link to another and navigates through different pages from which it collects data and with which to feed its database. This is how a search engine finds information. Then comes the time to index the information.
Indexing
Once the robot, also known as a web crawler, finds the information, an index is created with the essential information of the web page stored in its database, which will only be shown when we search the engine. Of course, the quality of the results shown by the search engine will depend on the type of request made and, of course, on choosing the most appropriate search engine for each occasion, basically on the search engine algorithm.
The quality of the search engine’s results will also depend on the algorithm. That is why it is the most essential part of search engines.
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Search engine indexing explained.
When a search engine discovers a web page, it is added to a database called Indexan. The Index includes all the URLs discovered along with a series of key data that categorize each one’s content.
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What is the search engine algorithm, and what is its objective?
When discussing a search algorithm, we refer to one specifically designed to locate elements with specific properties within a data structure.
Its goal is to present a relevant set of high-quality search results that will have a greater chance of satisfying the user’s search as quickly as possible.
This set of results is reflected in the SERPs, pages that appear after performing a search. In these, the results that the algorithm considers most important for the search in question are displayed in order.
Read more: Why SEO Audit is Important: Finding the Secrets to Better Website Performance
CONCLUSION
Although no one but Google knows the exact answer, SEO experts have been guessing and testing for some time what the keys are to help improve our organic positioning.
However, not all of them have the same weight and importance.
Many more elements intervene in the website’s algorithm, both internal and external. Some negative factors can also affect losing positions in important searches, such as links from pages with misleading or low-quality content, duplicate content, malicious code fragments, etc.
We recommend that you consult an SEO expert to ensure which website elements can be improved.
Do you want to know more about search engine optimization (SEO) basics? We recommend that you consult our SEO expert and see how websites rank on Google.
